Which are you?
- You know you should have a “brand”, but you have no idea where to start….or even what “branding” really is.
- You don’t need a “brand”, because the organization you work for provides you with their logo and their colors. But those don’t seem to be attracting the customers you want to work with.
- You like your brand, but you want to up-level it so that you can expand your business.
- You have a good idea of your brand message, but no idea how to turn that into consistent, cohesive social media content.
- You’re ready to move from “a hobby that occasionally makes money” to a career that blesses your whole life.
If you are any of the above, you’re ready for branding!
Branding is the process of crafting what you present to attract what you want. That works for personal branding as well as business branding. Branding is the surface level with colors and a logo and the deep level of guiding your goals, how you interact with others, and how you sell your products or services. Having a strong brand helps your business to:
- Stand out from your competition
- Reach the people you’re meant to serve
- Sell without feeling “sales-y”
- Work with clients who appreciate you
- Become memorable so that others refer customers to you
- Increase the money flow in your business
In the end, branding brings peace of mind. You have a renewed sense of who you are and can rest comfortably in that space. With branding, you come to understand that you offer value far beyond the thing that you sell. You have clarity in your business, a path laid out before you, and the knowledge of how to walk that path beautifully. Branding all boils down to building confidence in yourself and in your business.
To help you with this, I’ve taken the six bullet points above as objectives for YOUR business and designed courses to help you achieve those objectives. This will be a “choose your own adventure” experience to help you build your business with branding. You select the courses you need (and skip those you don’t feel like you need) to meet your own goals.
Each course is designed to take about a week to complete, depending on how much time you can give to it. Each course is also designed to have some immediately applicable activities that you can use to start building your business TODAY!
The follow order presents an amazing way to build your brand, course by course. But you can choose courses in any order that works for you. Just realize that many of the courses are built on information that comes from preceding courses.
Branding Foundations – In this course, you’ll discover the foundation on which all other branding decisions will be made, so that you can choose your brand identity (the visuals), sales funnels, customer journey, social media offerings, etc. with confidence.
Step Into Your Market – In this course, you’ll learn how to research your competition and make choices to help your brand stand out from your competition. Then you practice sharing your brand with an effective elevator pitch and begin sharing that with targeted networking.
Talk to Your Preferred Customer – In this course, you’ll use the products and services of your business to determine who your preferred customer is and where to find that customer. You’ll also learn how to appeal to that customer through messages and images so that you can reach the customer you’re meant to serve.
Embrace Your Brand Promise – In this course, you’ll learn how to craft a brand promise that shifts your view of your own business, guides your decisions about your business, and connects you–and your customers–to the value of what you do.
Build Your Brand Differently – In this course, you’ll learn about the different brand types, so that you can choose the one works best for your goals. Then you practice with brand building techniques that stand out from your competition.
Craft Your Brand Identity – In this course, you’ll look at the visual presentation of your brand, including logo (free consultation with a graphic designer), color theory, website construction (free consultation with a website designer), and basics of graphic design so that you create a consistent look for a website and social media posts.
Use Memory Techniques in your Branding – In this course you’ll learn how memory works, so that you can build a memorable brand that helps others refer customers to you.
Walk Your Customer’s Journey – In this course, you’ll learn how to build your brand promise into business processes that take care of customers so well that they begin to refer others to you.
Develop a Brand with Integrity – In this course, you’ll learn how to weave integrity into all your brand actions, so that customers build trust in your and your business. From pricing to presentation, staying true to your brand is how to build loyalty and stand out from your competition.
Personality Matters – In this course, you’ll learn more about your own personality style so that your brand reflects your personality and you can choose who you want to work with with more confidence. You’ll also learn how your brand can repel those who will not work effectively with you.
Make Social Media Work for You – In this course, you’ll learn the basics of effective social media communication. Then you’ll apply your brand thinking to create your own social media templates that attract those you’re meant to serve.
Grow Referrals Organically – In this course, you’ll learn how to use “brand actions”, such as networking and post-purchase communications, to grow your business through referrals.
Balance Your Brand with Other Obligations – In this course, you’ll learn some basic time management skills that build in time for caring for your brand and your business over time. With time management skills in place, you can match yourself to those who will appreciate your business.
Build Your Team – In this course, you’ll learn how to build a team, how to educate that team in your brand, and set them up for success inside your business. Building your team will increase the money flow to your business.
Grow Without Losing Your Brand – In this course, you’ll learn how to scale your business effectively and not lose the brand you’ve worked so hard to develop, so that you can increase the money flow in your business.
Individual Courses = $120 plus tax
The Branding Bundle = $300 plus tax
- Three courses of your choice. PLUS…
- One-on-one, 60 minute strategy session! This session is all about providing you with branding guidance so that you can effectively implement and begin to live your brand in your business.
The Complete Brand Process
All 15 Courses = $1,500 plus tax (Monthly payment = $360 plus tax)
- Five Months of weekly courses.
- Monthly one-on-one strategy session to build your brand! This session is all about providing you with branding guidance so that you can effectively implement and begin to live your brand in your business.
- Access to the stock photography vault to craft your unique social media posts.
To sign up for courses, simply fill out the form below, and I’ll be in touch!