Small Business Branding Courses

Courses

The follow order presents an amazing way to build your brand, course by course. But you can choose courses in any order that works for you. Just realize that many of the courses are built on information that comes from preceding courses. For more information on the course, click the title for each course.

Course 1: Branding Foundations
In this course, you’ll discover the foundation on which all other branding decisions will be made, so that you can make brand choices with confidence.

Step Into Your Market
In this course, you’ll learn how to research your competition and make choices to help your brand stand out from your competition. Then you practice sharing your brand with an effective elevator pitch and begin sharing that with targeted networking.

Talk to Your Preferred Customer – In this course, you’ll use the products and services of your business to determine who your preferred customer is and where to find that customer. You’ll also learn how to appeal to that customer through messages and images so that you can reach the customer you’re meant to serve.

Embrace Your Brand Promise – In this course, you’ll learn how to craft a brand promise that shifts your view of your own business, guides your decisions about your business, and connects you–and your customers–to the value of what you do.

Build Your Brand Differently – In this course, you’ll learn about the different brand types, so that you can choose the one works best for your goals. Then you practice with brand building techniques that stand out from your competition.

Craft Your Brand Identity – In this course, you’ll look at the visual presentation of your brand, including logo (free consultation with a graphic designer), color theory, website construction (free consultation with a website designer), and basics of graphic design so that you create a consistent look for a website and social media posts.

Use Memory Techniques in your Branding – In this course you’ll learn how memory works, so that you can build a memorable brand that helps others refer customers to you.

Walk Your Customer’s Journey – In this course, you’ll learn how to build your brand promise into business processes that take care of customers so well that they begin to refer others to you.

Develop a Brand with Integrity – In this course, you’ll learn how to weave integrity into all your brand actions, so that customers build trust in your and your business. From pricing to presentation, staying true to your brand is how to build loyalty and stand out from your competition.

Personality Matters – In this course, you’ll learn more about your own personality style so that your brand reflects your personality and you can choose who you want to work with with more confidence. You’ll also learn how your brand can repel those who will not work effectively with you.

Make Social Media Work for You – In this course, you’ll learn the basics of effective social media communication. Then you’ll apply your brand thinking to create your own social media templates that attract those you’re meant to serve.

Grow Referrals Organically – In this course, you’ll learn how to use “brand actions”, such as networking and post-purchase communications, to grow your business through referrals.

Balance Your Brand with Other Obligations – In this course, you’ll learn some basic time management skills that build in time for caring for your brand and your business over time. With time management skills in place, you can match yourself to those who will appreciate your business.

Build Your Team – In this course, you’ll learn how to build a team, how to educate that team in your brand, and set them up for success inside your business. Building your team will increase the money flow to your business.

Grow Without Losing Your Brand – In this course, you’ll learn how to scale your business effectively and not lose the brand you’ve worked so hard to develop, so that you can increase the money flow in your business.


Jennifer Seely, Your Photographer!

Tuition

Individual Courses
$120 plus tax

The Branding Mini – Three courses of your choice!
$330 plus tax

The Branding Bundle
$540 plus tax

  • The first 6 courses list above, which offer a fabulous foundation to build your brand effectively! One course is delivered on Monday of each week for 6 weeks.
    PLUS…
  • One 60-minute strategy session with me to discuss and build your brand!

The Complete Brand Process – All 15 Courses!
$1,200 plus tax (If monthly payments would be better for you, it will be $315 for 4 months.)

  • Four Months of weekly courses.
  • Monthly one-on-one strategy session to build your brand! This session is all about providing you with branding guidance so that you can effectively implement and begin to live your brand in your business.
  • Access to the stock photography vault to craft your unique social media posts.

To sign up for courses, simply fill out the form below, and I’ll be in touch!


Lawanna Spencer, Building Queens Empire

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