Free Branding Review

The goal of the Branding Review is to understand how aligned your branding is with the goals and message of your business. In your Branding Review, I’d like to answer three questions for you:

  • Does my brand message come through clearly? How?
  • Are the images I’m presenting conveying my brand message?
  • What elements could I adjust to increase attracting my ideal client?

To set this up, contact me on FB Messenger OR text me at 801-922-0436, so we can set up a Zoom call. Then fill out the Google form with the following questions. I’ll also need to know what FaceBook group you’d like me to look at and get a website from you, so I can review those before our call.

You just need to give some thought to the following questions.

  1. What message do you want your branding to convey?
  2. Describe your business.
  3. Describe your ideal client.

Here’s the link for the questions.

As I look at your FaceBook group and website, I’ll consider what you’ve said about what your goals are for your brand and if there are any ways that your brand message might be improved. We’ll go over that information in your Zoom call and you’ll have a quick report with suggestions for improvements, if any.

 

My Answers to the Questions

I ask you the following questions to start your Branding Review. Here’s I how would answer them if they were asked of me!

  1. What message do you want your branding to convey?
    I want my brand to convey competence and caring, fun and professionalism, spirituality and long range thinking. I want my clients to feel like they have images that convey who they really are and as they discover who they are, my brand helps them share that with everyone else.
  2. Describe your business. 
    I take pictures designed to communicate who my clients are. The benefits of beautiful images include seeing yourself as your best self and realizing you can begin to live there, having images that attract others to you, and having images to share with your content. My business gives those benefits to my clients because I take the time, with strategy sessions and transformation coaching, to know who my clients are, what their goals are, and what will attract their ideal clients to them.
  3. Describe your ideal client.My ideal client are business owners or entrepreneurs or authors. They are deep thinkers and ask valuable questions. They have lived enough life to relax into the process and knows how to laugh at the little things. They don’t like their time being wasted, but they are willing to take the time to explore new opportunities. They see the value in paying for quality services and refers others to services that they loved.Another ideal client is High School Seniors. In this category, my ideal clients are ready to move forward in life and want photos that recognize where they’ve come from and where they’re going. They’ve begun to hate the insipid nature of high school and are ready to move on. They want the photos for themselves (and are not being pushed into it by their mothers). They want a photographer who sees them for who they are and who they can become.A final ideal client is Senior Citizens. At the end of their lives, they look around them and see value in the smallest things: a grandchild’s laugh, colors that make them happy, time spent well with friends and family. They see their lives with success and are glad to share their stories. They also see that they need photography for their children and grandchildren at this time in their lives. And unfortunately, they want a beautiful image for an obituary or funeral program.

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